I collaborated with Wildflowers on Wheels to develop a brand identity that embodies its free-spirited charm and deep connection to nature. As a traveling flower truck bringing fresh, handpicked blooms to farmers markets, weddings, and special events across California, the goal was to create a visual language that reflects its earthy, organic essence while remaining adaptable to various settings.

Through a thoughtful design process, we established a brand direction that blends rustic warmth with effortless elegance. The logo—a hand-drawn floral illustration paired with a timeless serif—captures the natural beauty and artistry behind each bouquet. A color palette of soft sage, deep burgundy, and warm orange reinforces the brand’s organic roots, while the typography balances vintage character with modern readability.

To bring the brand to life, I designed custom signage, bouquet wrappings, and marketing materials. From business cards printed on recycled seed paper to a digital presence that reflects the joy of fresh blooms on the move, every element works together to tell the story of Wildflowers on Wheels—where every stop is a celebration of nature’s beauty.