I worked with Coastline Cafe to develop a brand identity that reflects its warm, welcoming atmosphere and strong sense of community. The goal was to create a cohesive visual language that would enhance everything from in-store touchpoints to its digital presence.

Through a collaborative process, we established a brand direction that balances modern sophistication with an inviting charm. This informed the design of a new logo—an elegant yet approachable mark using a refined serif with subtle organic details. The color palette pairs rich, earthy tones with fresh, contemporary accents, while the typography blends character with readability.

To bring the brand to life across different applications, I designed a custom menu, takeaway coffee cups, and business cards, each reinforcing the cafe’s personality. For social media, I developed a visual style that extends the brand’s warmth and aesthetic to its digital audience, ensuring consistency in every interaction.