I partnered with Mira Brands to refresh their website, creating a sleek, modern digital experience that reflects the brand’s commitment to quality, durability, and adventure-ready design. The goal was to develop a cohesive visual identity that enhances user experience while showcasing Mira’s insulated and stainless steel products in an engaging and intuitive way.

Through a strategic redesign, I refined the site’s structure, improving navigation and usability for a seamless shopping experience. The new design features a clean, minimalist aesthetic that highlights product craftsmanship and functionality. A refreshed color palette—balancing cool tones with earthy, adventure-inspired accents—reinforces the brand’s connection to both performance and lifestyle.

To ensure consistency across all touchpoints, I crafted a bold yet approachable typographic system and refined product imagery, placing emphasis on clarity and high-impact visuals. The rebrand extends beyond aesthetics, enhancing product storytelling and brand positioning, allowing Mira Brands to connect with its audience through an elevated, adventure-ready digital presence.